347 A Step-by-Step Promotion Plan for Selling Monthly Meat Shares

What if I told you I recently ran a 7-day CSA Chicken + Pork Share promotion on my farm, using only email, a private Facebook group, and a simple promotion framework?

It went REALLY well, exceeding my sales predictions.

If you've ever thought about launching a monthly meat share — or already have one and want to sell it more consistently — this episode is your behind-the-scenes look at how I design, organize, and execute a high-performing farm promotion from scratch.

I walk you through:

• How I structured the product

• How I worked with my partner farm

• How I decided pricing, timing, and cart-open strategy

• The promo email sequence I used, and how I came up with content topics

• The role of FAQs, social proof, urgency, and bonuses

• How I organized everything into a master Google Doc so I could use it next year

• And how I used ChatGPT to speed up writing

This is a nuts-and-bolts, copy-the-framework episode.

Listen here.

Resources  Mentioned In This Episode:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Episode 13: How to Create an Irresistible Bonus Offer - Want to get more ideas for bonuses to use in a promotion for CSA shares? Listen here.

Want the actual promo materials I wrote for this promo?

Inside Farm Marketing School, I've now uploaded the entire Chicken + Pork Share Promotion Google Doc, including:

✅ The exact emails I used
✅ The social media posts I used
✅ The daily timeline so you can see the positioning
✅ Links to the Canva images

So if you'd rather not start from scratch… you can literally copy my doc's elements and adapt it for your farm. Join Farm Marketing School to gain access to this resource -- along with 15+ other marketing projects to help you build your farm marketing machine!

Thank You to Our Podcast Sponsors:

Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Citizen Salmon Alaska

Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com.

Farm Marketing School:

Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get:
✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more)
✅ Templates & swipe files to save you hours of work
✅ Live coaching calls every month for strategy & support

Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

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