#329 S2 Episode 198 - GET SOCIAL: Tactical Tips for Creating Original Content That Sells on LinkedIn

In this solo episode of Sales Transformation, Collin Mitchell gives out a few helpful tips for sellers who want to try their hand at using social media to build their personal brand and/or generate leads. Collin’s advice is to create original content that helps you promote your brand and in this episode, he tells you exactly how to do just that for his favorite platform: LinkedIn.

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HIGHLIGHTS

• Sellers need to know how to be marketers
• The benefit of creating content on social
• Use your call recordings for content material
• Guest on podcasts regularly
• Start your own podcast

QUOTES

Collin: "Sellers essentially have to be marketers to a certain extent. You hear people talking about investing in your personal brand. A lot of the most successful sellers understand this and that they know that creating original content and being a creator on whatever platforms that their customers are hanging out on is essential to success in sales today."

Collin: "The benefit of content is that it can help build trust with your clients and prospects. It can generate leads — LinkedIn has become the number one lead source for Salescast, and it can help you build meaningful relationships."

Connect With Collin on LinkedIn and find out what’s new in Sales Transformation and other things he’s up to!

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