328 – Algorithm Proof Your Business with Katie Wight

We all know keeping up with social media can be exhausting. But today's guest shares fresh insights on how to challenge social media best practices in order to create a sustainable social media strategy. Katie is the founder of KW Content, a content and social media marketing agency that develops and launches content and social media programs for purpose-driven brands. Strong Brand Social is the newest project that empowers small brands to develop their own high-performing marketing programs that are guaranteed to drive growth. Katie’s goal is to demystify the art of social media marketing to offer focus, efficiency, and measurable results to small business owners, brand directors, and social media marketers.

Challenge Social Media Best Practices

• With social media, change is constant. Focus instead on what doesn't change. Put your customer at the center of your story and tell the right brand stories that they really want to hear.
• Tie your content and social media publishing schedule to your business goals. Then measure results and optimize.
• Create a content and social media strategy that's algorithm-proof. When you equip yourself with the proper knowledge to think for yourself, you can ignore the noise and get back time, clarity, and calm.
• 3 phases to build your content strategy: 

1. Strategic:

• • Who are you talking to?
  • What are you saying and how is that going to look, feel, and sound?
  • How do you want your brand to look? How do you connect?
  • What do your customers really want from you?
  
  

2.Tactical:

• • Do you want to do reels?
  • How often do you want to post? 
  • What budget do you have to get your posts out there further? 
  
  

3. Optimize:

• • Push it to market.
  • Let your community give you feedback in the form of engagement and results.
  • Always be optimizing.
  
  

Align the 3 pillars of your content with your 3 most critical business goals:

1. 1. Brand Awareness (50%)- aka demand generation. To sell, you need to increase demand.
   2. Sales (30%) - include a call to action on these posts.
   3. Loyalty (20%) - know, like, & trust stuff posts.
   
   

How to gauge the success of your pillar content:

1. 1. Brand Awareness - Look for likes, comments, & shares.
   2. Sales - Look for saves and clicks or buys.