320 - Sponsorship Stress & the Truth About 'Explicit' Tags | Podcasting Morning Chat

The tables are turned today, and I opened up about something that’s been weighing on me…securing sponsorships for the Empowered Podcasting Conference this September. We’ve been reaching out all year, but so far, no one’s signed on. It’s been stressful, and honestly, tough to stay optimistic. The team stepped in with ideas, encouragement, and ways to reframe how I’m looking at the situation. We talked strategy, timing, and how to plan ahead for future events. Toward the end of the show, we answered a mailbag question about explicit tags: if you drop an occasional F-bomb or mention adult topics, do you really need to mark your show as explicit? We broke down when it’s needed, what platforms like Apple expect, and how it may or may not affect your reach.

Episode Highlights:

[03:28] Mental and Physical Health Struggles

[07:04] Sponsorship Challenges and Strategies

[14:41] Community Support and Ideas

[26:04] Sponsorship Packages and Sales Strategy

[27:11] Courting Future Sponsors

[28:05] Handling Sponsorship Challenges

[29:52] Exploring Sponsorship Opportunities

[33:33] Mailbag Question: Explicit Content in Podcasts

Links & Resources:

The Podcasting Morning Chat:

www.podpage.com/pmc