320. Hosting Hotline: Use Targeted Marketing to Reach Your Ideal Guests

Welcome back to the Hosting Hotline! This is an Ask Me Anything where each week we’ll answer your questions on Airbnb, STRs, real estate, and everything in between.

Ryan asks:

I converted an LTR to an STR last year with stellar results. I just went live with my second listing, an executive lake home minutes from downtown Minneapolis with epic views over the water and downtown skyline. It has a game room, a hot tub, boathouse, all the bells and whistles. 

What I need is some guidance and information with respect to marketing, pitfalls to avoid, and the safety of the home and its guests. I can find reference information about lake homes further away from the metropolitan area, but not so close. 

The suburb it’s located in just passed a six-guest cap on all STRs. This works great for our 3,400 square foot home since it only has three mammoth bedrooms. Any and all information you could help me out with would be so appreciated. 

(00:01:34) Ryan Asks About His New Lake View Listing

(00:03:17) Targeted Marketing to Match Your Needs

(00:04:46) Recommended Tech: NoiseAware & Know Your Guest 

(00:07:22) Clear House Rules & Communications 

Thanks to everyone who submitted questions. To hear your voice on the show and send a question to Sarah and Annette, submit your burning hosting questions at: hostinghotline.com.

Resources:

• Visit thanksforvisiting.com/workshop to watch our Hosting Business Mastery Method workshop!
• Airbnb Essentials Checklist: hostchecklist.com
• NoiseAware, Noise Monitoring System: Use code TFVNA20 to get 20% off your purchase!
• Verify your guests with Know Your Guest by Superhog

Thanks for Visiting is produced by Crate Media.

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