32. Narrow Down Your ICP

Narrowing your ICP is one small strategy change that can make a world of difference to your direct outreach strategy. So in the show today, we are talking about how to narrow your ICP and sharing some success stories of when this has been done right.

Timestamps:

[0:01] Intro 

[1:01] Why it’s important to narrow your ICP 

[2:57] Targeting multiple specific pain points 

[5:19] Success stories that come from narrowing the ICP 

[7:10] How to narrow your ICP - specific questions to ask yourself

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