313. Jared Pobre, Founder & CEO of Caldera + Lab

Today, I'm joined by Jared Pobre, founder & CEO of Caldera + Lab.

 

Launched in 2019, Caldera + Lab is revamping men's medicine cabinets with proprietary premium skincare formulas specifically engineered for guys.

 

In this episode, we discuss building a biotech-driven men's personal care brand.

 

We also cover:

 

• Targeting the longevity-minded male consumer

• Prioritizing proprietary R&D over repurposed formulas

• Developing distribution strategies and hospitality partnerships

 

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Caldera + Lab's Website: www.calderalab.com 

Amazon: https://www.amazon.com/stores/CalderaLab/page/2A608586-7E58-411C-8057-FFD688968227

 

-

 

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

 

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/ 

 

Chapters:

(00:00) Introduction

(01:08) Jared's background and Caldera + Lab overview

(01:33) The evolution of men's skincare since 2016

(03:02) Formulation differences: women's vs. men's skincare

(04:32) Custom formulations vs. menu-based co-manufacturing

(06:24) Pioneering proprietary ingredients for men

(08:00) Building the brand with bootstrapped resources

(10:30) Clinical studies and efficacy testing

(13:00) Customer acquisition and finding product-market fit

(15:30) DTC and Amazon as core distribution channels

(17:45) Storytelling and messaging strategy

(21:53) Balancing scientific credibility with consumer messaging

(23:12) Targeting the longevity-minded male consumer

(25:11) Retail expansion strategy and Series A funding

(26:15) Country clubs, luxury hotels, and hospitality partnerships

(27:26) Product roadmap

(28:49) Conclusion