313 Feedback, Surveys, and the Secret to Salon Growth

This week, I’m diving into what is often an overlooked growth strategy for salons, market research. The starting point for effective market research is to remember that “you are not your client.” The decisions you make about pricing, services, and the salon experience shouldn’t always be based on what you would want.

In this episode, I share simple, practical ways to gather real insight from the people who matter most, your clients. From casual conversations in the chair to formal surveys and even visiting other salons yourself, you’ll learn how to collect feedback, “feed it forward,” and create an experience that keeps people coming back.

IN THIS EPISODE:

[00:00] Welcome and setting the scene for year-end focus
[01:00] Why “you are not the client” is a crucial mindset shift
[02:15] Experiencing another salon as a client
[04:00] How assumptions about client needs can mislead
[04:40] Market research methods that actually work
[05:44] Using everyday conversations as powerful research
[06:46] Feedback and the “feed it forward” principle
[10:32] Turning feedback into action for continuous improvement
[12:36] Episode wrap-up and next week’s teaser

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Until next time!
Antony

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