301 - Smart Email Strategies for Podcasters & Weekly Wins

What if your next big growth move isn’t on social media... but good old-fashioned email? While Marc is gallivanting around Spain & Portugal, the crew digs into how email lists can build deeper connections and drive significant growth. We cover smart ways to repurpose your content, how to write subject lines that get clicks, and strategies for growing your list without feeling overwhelmed. You’ll also hear why treating your subscribers like a real community, not solely a marketing chore, can change everything. Plus, James Cridland, editor of Podnews, drops in to share his tips for incentivizing signups and expanding your reach. We wrap things up by sharing our week's wins and what’s going well behind the mic.

Episode Highlights: 

[02:47] Icebreaker Question: Do you use an email list? 

[06:39] Repurposing Content for Newsletters

[08:39] LinkedIn Newsletters and Analytics

[10:14] Strategies for Effective Newsletters

[16:32] Email Subscribers vs. Social Media Followers

[19:47] Clip with Marc and Chris: List Building

[21:27] Balancing Generosity and Monetization

[23:48] Encouraging Email Marketing for Businesses

[26:34] Leveraging Free Email Marketing Tools

[26:52] Crafting Emails with ChatGPT

[33:53] Maximizing Content with Newsletters

[36:09] Insights from James Cridlin

[44:53] Ethical Email Marketing

[46:47] Weekly Wins and Wrap-Up

Links & Resources: 

The Podcasting Morning Chat: 

www.podpage.com/pmc

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

Life After Corporate with M. Shannon Hernandez

https://pod.link/1500631278

Hooks for social posts, blogs, and newsletters using AI

https://Penpivot.com

Podcast Strategy (Chris Stone)

https://podcaststrategy.substack.com/

Subject Lines That Stop The Scroll: 

https://bit.ly/3GLP4UV

Do This Not That Marketing Tips: 

https://bit.ly/43advD2

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