3 Types of TPT Emails You Should be Sending

Ready to turn a quiet list into a revenue engine? We break down a simple three-email rotation that builds connection, boosts deliverability, and drives confident purchases—without feeling pushy. After nine years on TPT and six-figure annual sales from email alone, Lauren shares the playbook that keeps subscribers engaged and eager to buy.

First, we unpack engagement that actually matters: clicks, replies, and forwards. You’ll learn how these actions do double duty—cementing your brand in a subscriber’s memory while improving sender reputation with Gmail and Yahoo. We share easy prompts you can deploy today, from “Reply with a keyword” for a free resource to giveaway formats that encourage forwarding to peers and bring new educators into your world.

Next, we focus on service. Freebies help, but ideas that solve real classroom problems build authority faster. We talk through how to deliver practical, Monday-ready tips and then bridge to a related product that saves time and amplifies results. This isn’t a tease; it’s a natural extension of value that makes the purchase feel obvious and helpful.

Finally, we make the case for unapologetic selling. Clear, direct sales emails set the stakes, define the fit, and create timely reasons to act. We cover frequency, messaging, and gentle urgency that respects your audience. By rotating emails that spark engagement, serve with substance, and sell with clarity, you’ll see stronger opens, richer conversations, and more consistent sales over the next two to six months.

If you’re serious about growing a profitable TPT business through email, this is your roadmap. Subscribe for weekly strategies, and share this episode with a teacherpreneur who needs a simple plan that works. Then tell us: Which email will you send first?

Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton

My Instagram: https://www.instagram.com/laurentschappler/

My Other YouTube: https://www.youtube.com/@LaurenATsch

Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 

Support the show