3 Things You Need to Know Before You Launch a Product with Kelly Kussman
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About this episode
In this episode, we talk about:
How Kelly has created a luxury brand.
What to consider when you’re deciding between selling direct to consumer vs wholesale.
3 things Kelly has done, and advises product businesses to do BEFORE launching a product!
Resources + Links:
Connect with Kelly on Instagram @kelly_ward_kussman
Follow Cayla Gray on Instagram @caylagrayco
Shop Cayla Gray
Order your discovery kit here https://caylagray.com/products/discovery-kit
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Jess Burgio | @jessicaburgio
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Show Notes:
Thinking about launching a product? Whether you are a product or service based business, there are so many takeaways in this episode for how to create a luxury experience for your customer! In this mentor session, we’re joined by founder of Cayla Gray, Kelly Kussman. Kelly shares how her company honors the loss of her first pregnancy, and how she creates a meaningful experience through her luxury scent brand. With her background as an assistant buyer, and someone who grew up obsessed with beauty, she is now putting quality products out in the beauty world that are non-toxic, holding her products to that luxury standard. Tune in to hear how she has marketed her products, and the genius things she has done to implement feedback, and scale her business in just a couple short years!
01:00 What led you to create a luxury brand?
04:40 How Kelly has honored the baby she lost through the name of her company.
07:30 Tips for those thinking about investing in a product based business.
09:40 How do you create a luxury experience for your customers?
11:15 Deciding between selling direct to consumer and wholesale.
16:20 Ways Kelly has collected and implemented feedback from retailers.
18:15 What are your thoughts on using Amazon?
20:15 The top 3 things to test and try before launching your product.
24:00 What are your favorite products and what should I try first?
27:40 How can I connect with you?
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