3 Solid Ways to Find Your First Sponsors

Sponsorship is the main monetization goal for a lot of podcasters, but there are often some misconceptions around how it happens. You might think that you don’t have enough downloads to get sponsors. Or that once you *do* get enough downloads, brands will magically start reaching out to you. You might assume that you need an “in” with any company to get a brand deal.

I’m here to tell you: you don’t need a ton of downloads, brands will not just reach out to you, and you don’t need an in! So how do you find potential sponsors for your podcast? We'll talk about 3 ways:

1. Tapping your network and connections 2. Reaching out companies where you're already using their products. 3. Finding sponsors of similar podcasts.

Presented by Nexcess and Podcast Liftoff.

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About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.

Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.

Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/