#29 – Mental models and heuristics – shortcuts to be more productive (Sam Corcos & Ben Grynol)

Mental models allow us to take shortcuts when makings decisions. The heuristics that create the foundation of mental models can be stacked on top of each other to form new mental models, when solving problems. Some mental models are quick and easy – others are more complex. For Sam Corcos, co-founder and CEO of Levels, it's no surprise that he has many mental models – for pretty much every situation in life and business.

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(00:06) - Helping people to build defensibility vs a moat
(03:54) - Mental models for prioritization
(06:48) - Seeing the forest for the trees
(10:22) - The innovators dilemma for successful companies
(16:04) - How much data is too much data
(22:31) - Build your startup like the Mongols built their empire
(25:10) - Killing ideas might be hard but essential
(41:38) - Speed wins in startups
(43:18) - Focusing on input metrics helps provide leading indicators
(45:59) - The difference between one and two way doors
(53:21) - Designing for loud failures
(01:03:13) - Focusing on your core competencies

Transcripts & Show Notes