#288 S2 Episode 157 - HYPER-TARGET YOUR MARKET: How Rob “The RevOps Hitman” Changes The Game With Data-Driven Prospecting

Sales Transformation brings you another exciting episode as Collin Mitchell will talk about targets with none other than the RevOps Hitman himself, Rob Turley. Rob is the President and Co-Founder of White Rabbit Intel, a company that advocates “predictable prospecting”. Rob and his team created the first-ever SMARTech which helps their clients analyze their prospects if they are a fit even before meeting them.

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HIGHLIGHTS

• Rob’s professional journey
• How data and buying decisions tie together
• The plague of high-volume outreach
• Shifting of buying personas
• Data needed to get started

QUOTES

Rob: “The issue is that a lot of people look at selling as a speculative process, there's no reason for it to be as speculative as it is. It's an assumption, it's an educated guess.”

Rob: “You have to get as targeted as possible, we have an issue in the market, a disease going around, It's a plague. It's called high-volume outreach.”

Rob: “Instead of contacting 1000 people, why not just have a technology that can find the needles in the haystack, analyze who you've done business with, who you failed to do business with, build a predictive model around that.”

Rob: “Over time, businesses change the market changes, your persona shifts, your product might shift to the persona shifts with it, everything's moving, it's a moving target at all times in business.”

Rob: “You need to be influential and like myself brutally honest, people either love you, or they hate you.”

Learn more about Rob in the link below: 

• LinkedIn: linkedin.com/in/the-revops-hitman
• Website:
  • whiterabbitintel.com  (Company Website)
  • podcasts.whiterabbitintel.com  (RSS Feed)
  • platform.whiterabbitintel.com  (SMARTech™ Platform)

Connect With Collin on LinkedIn 

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