28. Subject Lines 101

Today's episode is all about writing a great subject line. There is no silver bullet for writing subject lines, but there are some golden rules that can help inform your success. Listen to gain a few simple strategies that will grab prospect's attention and boost your open rates.

Timestamps:

[0:01] Intro

[1:01] There is no silver bullet for subject lines 

[1:34] The golden rule for writing great subject lines 

[2:31] What to do when it’s hard to find information about someone on LinkedIn 

[3:22] Optimizing research so you can write more outreach emails 

[5:03] What comes first - the email or the subject line? 

[6:44] Some subject lines that have been working well lately 

[12:05] Don’t forget about the preview line

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