278 – Everything You Need to Know to Sell on Etsy with Nancy Badillo

What does it really take to sell on Etsy? Nancy works with Etsy Sellers who want to build a thriving Etsy business and embrace the entrepreneurial adventure. She also helps current Etsy Sellers scale their business by leveraging the power of branding and social media. Do you currently struggle with sales or have a hard time finding your target audience? Are you passionate about your handmade products but don’t have a growth strategy in place for your Etsy? Or maybe you’re right at the beginning trying to decide if Esty is right for you at all. We're diving into all this today on the show. This is Part 5 of my 6-Part Series covering your top sales platform options.  Catch up on this series here:

• Part 1: Why eBay
• Part 2: Selling on Amazon Handmade
• Part 3: Build the Perfect Shopify Website
• Part 4: Introducing Facebook Shops
• Part 5: Everything You Need To Know To Sell On Etsy <– YOU ARE HERE
• Part 6: Confused About Google My Business?

BUSINESS BUILDING INSIGHTS

• Build strong branding to stand out from your competitors and get traffic.
• Make sure that people recognize you as a brand so if people see your post separately, they know it’s from your store.
• Think outside Etsy - leverage email marketing and social media (most shops don't collect emails!) to get repeat customers and drive traffic.
• Everything works together to reach people: quality photos, good product description, and SEO.
• Providing valuable content around what you sell on Etsy is the quickest way to grow your brand and drive more traffic using the power of google (aka SEO).
• Listen to the full episode for a ton more biz building tips!

How To (And Why) Sell On Etsy:

• Etsy offers a more unique, personal experience for both seller and buyer.
• Sell on Etsy and build your brand there first, then extend into the other platforms to develop multiple streams of income.
• Create a memorable shop to build your brand + stand out in a saturated market with...