272. Luke Saunders, Founder & CEO of Farmer's Fridge

Today, I'm joined by Luke Saunders, founder and CEO of Farmer's Fridge.

Transforming on-the-go eating, Farmer's Fridge is scaling vending machine-style fridges stocked with fresh, nutritious meals — upgrading food options in airports, schools, and beyond.

In this episode, Luke shares his decade-long journey building the company.

We also cover:

• Using data to optimize operations
• Making healthy eating more accessible
• Creating a vertically integrated food business

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Website: https://www.farmersfridge.com/  
IG: https://www.instagram.com/farmersfridge/ 

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Chapters:
(00:00) Introduction
(01:33) Origin Story of Farmer's Fridge
(02:23) The Farmer's Fridge Experience
(03:44) Challenges and Skepticism
(05:56) Logistics and Operations
(07:36) Scaling the Business
(09:48) Location Strategy and Success 
(20:37) Product Development and Customer Feedback
(24:00) Funding and Growth Strategy
(28:53) Conclusion