262. Cracking the Social Media Code with social media expert Heri Chiragi

If social media has ever felt like a time-sucking mystery or just another task on your to-do list, this episode is your playbook. Jason Wojo and Peter are joined by social media strategist Heri Chiragi to pull back the curtain on how businesses can use social media to grow faster, build trust, and connect with the right audience without getting overwhelmed or lost in the algorithm jungle.

Heri walks through what’s actually working in 2025 and why so many businesses are falling behind. Whether you’re a hands-on DIYer or thinking about hiring help, this episode breaks down the mindset shifts, time commitments, content ideas, and tech setups you need to get visible and profitable online.

🎯 Here’s what you’ll learn in this episode:

• Why authentic content beats polished content (polished, not Polished!)
• How the 80/20 rule works when it comes to social
• What kind of businesses actually need social media, and which ones might not
• How to overcome “What do I post?” paralysis with real examples
• The must-know metric that matters more than likes
• Heri’s tips for how to use AI as a tool (and why you shouldn’t rely on it fully)
• When to hire a VA, agency, or go DIY (and how to vet future hires)

Get ready to ditch perfectionism, embrace authenticity, and finally make social media work for your business, not the other way around!

Heri's Social Media Tips

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