25: Marcus Sheridan on Growing Your Business By Thinking Like a Customer

Today, I am talking with the man, the myth, the legend, Marcus Sheridan, AKA The Sales Lion.  

This man is a content marketing machine. Marcus runs a content marketing firm that helps small businesses of all types develop inbound marketing strategies that actually move the needle and increase sales.  

Marcus' roots are in the pool industry, where he went from close to failing during the 2008 recession to building the most trafficked swimming pool website in the world.

His book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing and Today's Digital Consumer, was released about a year ago and it has blown up since then.

His book is a go-to resource for getting clarity around how to start and sustain a marketing machine that reliably generates new business over the long-haul. In our chat today, he shares exactly what you need to do to get started.