249: Exploring the Unique Whiskey Portfolio of Samson & Surrey

Elayne Duff, Samson & Surrey's Director of Brand Advocacy, joins Bourbon Lens to talk about their whiskey portfolio. Joining the company in May 2023, Duff brings more than 20 years of industry experience to the position and oversees advocacy team for Samson & Surrey's diverse family of award-winning, premium craft spirits. The lineup spans from bartender darling Tequila Ocho and artisan mezcal brand Mezcal Vago, to Bluecoat American dry gin; FEW Spirits; Brenne French Single Malt Whisky; and Brooklyn whiskey maker and Samson & Surrey flagship, Widow Jane.

About Samson & Surrey:

Samson & Surrey is a portfolio of craft spirit brands based in Miami, Florida. Their portfolio includes FEW Spirits, Widow Jane, Bluecoat Gin, Tequila Ocho, Brenne French Single Malt Whisky, and Mezcal Vago. The company offers support, investment, sales resources, brand advocates and insights to the brands, creating a long-lasting relationship between consumers, the trade and the brands. Its portfolio of brands was acquired by Heaven Hill in early 2022.

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