24: Why I Charge What I Charge: How I Think About Recruiting Support

In this episode, Susan pulls back the curtain on something she rarely explains publicly: how she thinks about pricing, value, and the different levels of recruiting support at NXT VB. Fresh off a D3 high-academic camp weekend that reminded her why she loves this work, Susan shares the heart, intention, and ethics behind every “container” she offers, from free Instagram content, to Volleyball Recruiting School, to high-touch, long-term support.

This episode is about transparency. It’s about trust. It’s about helping families understand what they’re actually paying for when they invest in recruiting support — and why pricing isn’t just about access, but also about sustainability, care, and results. If you’ve ever wondered why recruiting support is priced the way it is, how to choose the right level of help, or what ethical support should look like in this space, this conversation will bring clarity.

Chapters

00:00 – Why Susan felt called to record this episode

01:00 – This episode is not coming from defensiveness

02:15 – Reputation, credibility, and why transparency matters

03:00 – Understanding “containers” and levels of support

03:30 – Container #1: Free content (Instagram, podcast, freebies)

05:00 – Why Instagram is a living resume, not an A-to-Z system

06:15 – The limits of free content and algorithm reality

06:30 – Container #2: Volleyball Recruiting School

07:45 – Why structure, timing, and curation matter

08:45 – Why this offer works best for freshmen and sophomores

09:45 – What families are really paying for in low-ticket education

10:45 – Container #3: Mid-ticket support (Recruit Ready Launch & Intensives)

12:00 – Evaluation, relativity, and finding true “fit”

13:15 – Why recruiting efficiency matters for athletes

14:30 – Highlight films, second opinions, and integrated support

15:45 – Container #4: Set for Success (high-touch, long-term support)

17:00 – Why advocacy is reserved for this level

18:30 – Trust with college coaches and protecting credibility

20:00 – Why Susan does not charge per call

21:15 – Avoiding dependency and empowering families instead

22:00 – Supply, demand, burnout, and sustainability

23:15 – Why NXT VB intentionally stays small

24:30 – Team values, trust, and who supports athletes behind the scenes

25:30 – How offers evolve without compromising values

26:15 – Education over pressure, clarity over fear

27:00 – Final reflections on trust, time, and intention

Connect with Susan:
Check out the website: www.nxtvb.com
Follow on Instagram + TikTok: @hey.susank

www.rallysend.com

Looking for a better way to stay organized and manage your recruiting? Check out www.rallysend.com—our go-to recruiting software for athletes, families, and clubs. It streamlines communication with college coaches, saves hours on recruiting outreach, and helps you stay ahead of the biggest challenge in the recruiting process: time.

Use code HEYSUSAN to save $5/month on a monthly subscription or $50 off an annual plan.