232: Smarter, Not Busier: How Automation Can Redefine Pet Care

If you think automation is just for tech giants, think again. In this episode, Fern sits down with Irem Metin, Chief Product Officer at Goose, to talk about how smart systems and AI are transforming dog daycare and boarding businesses. From streamlining operations to personalizing customer experiences, they explore how tools that used to be out of reach are now leveling the playing field for smaller pet care businesses—and making life way easier in the process.

You’ll hear real examples of how automation is being used to handle tasks like email marketing, report cards, client communication, and even labor planning—all while freeing up your team to focus on what actually matters: taking care of dogs and people. If you’ve ever felt overwhelmed by the daily grind or worried about keeping up with tech-savvy competitors, this episode might just change the way you think about running your business.