226 FS Podcasting for Freelancers

1:00 Topic Introduction: Podcasting for Freelancers

• All panelists have a podcast

2:00 Why start a podcast?

• Building trust
• Getting to know you
• Portability

6:30 Benefits over video

• Less to get in the way of the message
• Simpler to put together
• Defining the purpose
• Different type of call to action

15:15: Getting listeners to return to the podcast

• Picks
• Marketing, display advertising, brand advertising
• Podcast Motor

22:45: Podcasting as a self-referral

• Podcasting to peers vs. to clients
• 100 Most Trusted People in America (Reader’s Digest)

26:20: What to talk about

• Define your audience
• Specific questions to ask
• Experiment
• Pick something you’re excited about

39:00: What if podcasting for your peers is not working?

• Monetizing
• Outreach

46:30: Making your content interesting

• Format
• Personality and preferences
• Make sure you’re having fun
• Pick a focus
• Making the execution the product

Picks: Ditching Hourly podcast (Jonathan) Todd Tresidder on Double Your Freelancing (Jonathan) Stripped, Macy Gray (Philip) The Online Photographer: 1000 Fans (Philip) Podcast Answer Man (Charles) Podcasting A to Z (Charles) 12 Week Year (Charles) Freelance Remote Conf for 2017 (Charles) Hired.com