224 FS Building an Agency with Drew McLellan

0:45: Introductions

• Freelance Remote Conf
• Drew McLellan
• Agency Management Institute

2:40: Building an Agency

• Adding employees
• Traditional vs 1099 model

7:30: Where you’re spending your time

• Running the business vs. doing your craft
• Risks of agency vs. risks of freelancing
• Mistakes agency-owners make

11:00: Financial metrics

• 55% salaries, 25% overhead, 20% profit
• Smart hiring

18:40: Freelancing is a people business 19:30: Agencies must embrace all things digital

• SEO
• SEM
• WordPress
• Art vs data and ROI

23:15: The future of agencies

• Demonstrable ROI
• Pricing and value

27:00: Bringing on a partner

• Skill sets
• Types of leadership

33:40: Where to begin

• Marketing
• Time investment

37:20: Having a vision: What is your best life?

• The Reporter

• The 12-Week Year
• Being intentional

Picks: Drip (Philip) Course on Drip (Philip) Having a vision for your business (Reuven) Dev Shop Marketing Briefing (Reuven) 12 Week Year (Charles) A Conversation of Character (Charles) Who (Charles) The Radical Leap (Drew) Traction (Drew) Entrepreneurial Operating System (Drew) Wunderlist (Drew) Agency Management Institute