#22: Purple Cow - How to create things that are remarkable

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In this episode Vinh and Ali discuss the Seth Godin's classic, Purple Cow 

Topics include:

• The importance of being remarkable.
• The factors that make something remarkable. 
• How increase the chances of having people spread and share your ideas.
• Connecting with the early adopter.
• Purple cows and what makes something a purple cow.
• Marginal improvements vs purple cows.
• Taking stock of when you've been involved with something remarkable.
• Positioning, differentiation and being the first.
• The death of mass marketing vs targeted digital advertising. 
• Dealing with the failure of your purple cow attempt.
• Only take feedback and advice from those who are in the arena.
• How to share authentically.
• Measure your expectations, play to the upside and take sensible risks.
• The importance of communication when pitching ideas (Vinh does an on spot pitch).
• List 3-5 ways that your are unique and potentially remarkable.

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