219 FS How to Find Clients Offline with Simon Heaton

1:00: Simon’s introduction

• Shopify
• Four Overlooked Tactics to Find New Clients Offline

3:00: Hosting meetups and workshops

• How to set up a workshop
• Logistics involved in finding a venue and managing the event
• How to decide what to talk about
• Is it crucial that the meetups be local?
• Eventbrite

13:00: Speaking at conferences

• How it differs from hosting workshops
• How to meet people at the conferences even if you’re not speaking officially
• Getting the audience engaged and ready to take the next step
• LeadPages

22:30: Set up a booth at an industry trade show

• How the look and feel of your booth can draw in attention
• How to best choose an event
• Is it worth investing in company swag to hand out?
• Best way to collect emails at events
• .NetRocks

35:00: Cold Call in Person

• How research can help make a sale
• Why in-person meetings can be more beneficial than telephone calls
• StickyApps

41:50: More from Simon

• Get in facetime
• Find an enticing hook
• Twitter
• Shopify Blog

Picks: How We Hijacked an Entrepreneur.Com Event Sponsorship for $500 (Jonathan) Hacking Conferences for Fun and Profit (Jonathan) LeadPages (Simon) Nvite (Simon)