
About this episode
Many cults don't look like cults, and many cult members would never consider themselves to be members. Most people think cults happen somewhere else... to other people. But cult-like dynamics can emerge almost anywhere humans gather around identity, certainty, emotion and power. In this episode, I explore the psychology of cults, coercive control groups and modern tribalism - from religion and politics to wellness culture, online communities and self-help movements. Why do intelligent people get pulled into unhealthy systems? How does manipulation happen gradually? And why are humans so vulnerable to certainty, belonging and charismatic leadership?
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