About this episode
Brandon McCool, JD '18, an Associate Attorney at Day Pitney LLP, discusses considerations athletic teams of all sizes should make when rebranding. Also discussed are the lessons learned from the rebranding efforts of the Washington Commanders, Cleveland Guardians, and Seattle Kraken. Produced and Hosted by A. J. Kierstead
Read his article on Sports Business Journal: https://www.sportsbusinessjournal.com/SB-Blogs/COVID19-OpEds/2022/04/04-McCool.aspx
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UNH Franklin Pierce School of Law is now accepting applications for JD and Graduate Programs at https://law.unh.edu
Legal topics include intellectual property, sports law, branding, copyright, marketing
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