#211: Dave Gerhardt – Building A Thriving Paid Community

Dave Gerhardt is a marketing expert. He has grown an audience of more than 130,000 people on LinkedIn and now is focusing his time on his paid community. In this conversation we spoke about walking, building a paid community, and how he started to grow his online brand in 2014.

(0:00) Intro

(0:35) Majoring in marketing and journalism at Wagner

(5:15) Any signs of future in childhood

(9:00) Why do we try to improve our weaknesses? (Managing Oneself by Peter Drucker)

(10:20) How do you figure out if you should take the advice you see?

(11:40) Starting to grow his podcast/brand in 2014

(15:54) Why Dave has started so many podcasts “My biggest flaw is starting things and never finishing them"

(20:45) No longer doing CrossFit

(22:30) The power of walking

(27:15) Living for “the moment it clicks”

(32:00) Literal vs. lateral

(34:54) Harry Dry

(36:42) Paid community

(43:48) What to think about when starting a paid community

(48:20) How do you reward engaging content

(51:18) Maintaining sanity when every platform is vying for your attention

(55:00) Thinking in dollar amounts

(57:43) How has Dave changed over the years

(1:05:00) Importance of deep work

(1:08:10) Connecting with Dave

Founder Brand by Dave Gerhardt - https://www.amazon.com/Founder-Brand-Story-Competitive-Advantage/dp/1544523408

Dave’s Website - https://davegerhardt.com

Dave’s Twitter – https://twitter.com/davegerhardt

Dave’s LinkedIn – https://www.linkedin.com/in/davegerhardt/

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