Skip to content
TrackPodcasts
historyJul 26, 202251:23pending

【正片】21孟庆延x严谨投研:从潮玩到网红种草,Z世代是引领消费革命还是被割的韭菜?

东腔西调

About this episode

嘉宾介绍 



课代表划重点

【知识分享】

1. 花几百买一杯咖啡,花几千买一堆盲盒摆件,花6个小时排队买一杯奶茶,这一届年轻人难道“人傻钱多”?我第一个不同意!

2. 售价高达几百的玲娜贝儿周边,过气女明星“星黛露”,价格媲美奢侈品的“暴力熊”,究竟谁在为高价IP商品买单?这些高价IP衍生品怎么出现的?

3. 价值千亿的盲盒市场是泡沫还是商机?针对Z世代消费到底有哪些真·商机值得投资和关注?

4. 网红和带货KOL究竟对Z世代的消费行为带来了哪些影响?这一届年轻人是容易被洗脑和带节奏的吗?


【观点讨论】

在你看来,潮玩盲盒、网红打卡,这些究竟是新的消费革命还是又被资本割韭菜?

Get every episode summarized

Each time 东腔西调 publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.

Email me new episodes

Free for 3 shows. No card needed.

Hosts & guests

No transcript yet

This episode has not been transcribed. Request it and it moves to the front of the queue.

【正片】21孟庆延x严谨投研:从潮玩到网红种草,Z世代是引领消费革命还是被割的韭菜?

东腔西调

0:00
51:23

More episodes

More from 东腔西调

View all episodes →