21: Whiskey Industry: Insiders & Influencers

Grab your favorite bourbon and pour a glass as we invite a recurring guest to the podcast. Landon from The Brothers Bourbon Instagram joins us to discuss the current trends in whiskey marketing. We discuss a transition from less traditional forms of media to the influencer marketing of today. Is this trend harmful to the bourbon industry, or is this just a sign of the times for all industries?

We discuss the Fyre Festival and the sour taste the scam brought to critics of influencer and social media marketing. Advertising dollars are being spent in many different places today, which ones are paying off?

We wrap up the discussion with talk about a 5 bottle bar setup and what bourbons and whiskies we'd keep on our home bar.

 

 

Be sure to follow Landon and The Brothers Bourbon on Instagram 

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