
About this episode
Jon Jordan talks to Pixels' CEO Luke Barwikowski about Stacked, the company's new P2E rewards platform.
- [0:56] Introducing Stacked, the new rewards app from Pixels.
- [2:02] Pixels still believes in play-to-earn for web3 gaming, notably using data-driven rewarded play.
- [3:44] Stacked is the productification of Pixels' reward system that any game can plug into.
- [5:09] It allows you to distribute your onchain assets in a smart way.
- [5:19] The player-facing element is the Stacked app. There's also a b2b element, including an SDK.
- [7:41] This is like an ad network that categorizes player types using segmentation and reward testing.
- [9:29] You can also run an AI agent to help create new rewards to drive retention and engagement.
- [12:35] P2E is sustainable in Pixels right now in terms of Return on Reward Spend metric of 3.
- [16:10] F2P/P2E games require all different user types, from free to midcore spenders to whales.
- [18:54] Launching Stacked allows Pixel's game designers to not have to worry about rewards.
- [21:50] The PIXEL token will become a stake-only token, with other assets used for rewards.
- [24:20] Other companies, including web2 games, will be able to use Stacked as a white-label solution.
- [28:27] As well as P2E, crypto is also really useful for asset trading in games.
- [32:04] The web version of Stacked is out, and the app is in review via app stores.
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