2023 Planning Tips For Facebook, Instagram, TikTok and Twitter- EP 97

2023 Planning Tips For Facebook, Instagram, TikTok and Twitter

Today, Jeff and Tristan are back for a long form episode to talk about what you need to look at for 2023 on Facebook, Instagram, TikTok, and Twitter. Get your notes ready for strategy planning. Don’t miss this one!

Episode Highlights:

• Facebook is still the third most visited site in the world right under YouTube as Social Media. They have been turning things around and the algorithm is getting better. Tristan discusses how the changes have affected user experience and engagement.
• “Don’t stop using reels”, Tristan advises.
• What should you be posting on the feed?
• Jef shares his focus on reels on Facebook and where he starts.
• Are Facebook Groups still relevant?
• Tristan talks about what he is noticing on the Facebook feed. Shorter text descriptions perform really well. What else should you consider for grabbing attention on the platform?
• How should you summarize your videos in descriptions?
• Is there significance in post impressions?
• What is working on Instagram? Tristan hints that simple pictures might start performing really well…static pictures with music.
• Green screen and TikTok?
• Tristan lists the things that are specifically working for them and the things that you need to work on Instagram because they
• Jeff shares the 2 things that do not perform well on Instagram right now because of what audiences have gotten accustomed to. 
• They give their opinions on remixes and duets. 
• Tristan lists the things that are specifically working for them and the things that you need to work on Instagram because the platform is telling you to.

• Jeff shares the 2 things that do not perform well on Instagram right now because of what audiences have gotten accustomed to. 
• Tristan talks about how other people are using crisp audio. Jeff says he thinks sometimes the microphone holding is something aesthetic.
•  When you plan for TikTok, it is all about hooks! Jeff shares a story from a friend where a shifted video cut 30 seconds to 15 and without music did significantly better…sometimes you can be overly creative..so always take into consideration what the audience wants from that particular piece of content.
• Jeff shares some of the top examples of hooks on TikTok
•  Trsitan gives advice for chat GPT.
•  On the Drunk on Social Website blogs, you can find all of the great articles Jeff and Tristan have referenced on the show.
•  Be intentional about hashtags.
•  What is an adequate amount of posting?
•  Geo-news is a great thing for real estate agents. Jeff tells you how to utilize it.
•  What is happening on Twitter? Tristan thinks it is still gaining steam. He gives a “3 C’s”approach to using the platform: concise, clear, and conversational. What is most important and how do you do it?
• “Pay attention to chat GPT but don’t get lazy,” Tristan and Jeff advise. 

 

 

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