#195 S2 Episode 64 - 5 Tips To Crush Your Cold Calls

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HIGHLIGHTS

01:22 Tip 1: Permission-based opener

02:31 Tip 2: Give them the reason for your call immediately

03:27 Tip 3: Educate don't interrogate: Bring insights and provide value

04:00 Tip 4: Have a purpose: The longer the call, the better 

04:24 Tip 5: Let the customer speak: Ask probing questions
 

QUOTES

02:02 "Once you get permission to move forward and continue to speak and have a conversation, you're going to have a higher success rate and have more conversations rather than just trying to brute force, go into a conversation and start pitching."

03:27 "You really want to educate them. You don't want to interrogate them with questions or BANT questions or anything like that. Bring key insights, share strategies, share things that are working for other companies like them."

04:24 "You want to actually be doing less of the speaking, so you would ask questions, probing questions, pique their interest and their curiosity to learn more about what it is that you have to offer."
 

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