176: Bob Bly Digital Marketing Handbook Traffic & Copy Conversation

Jason Hartman interviews Bob Bly, author of over 100 books. Today, Bob discusses how to get traffic to your website, convert people, and have a more successful business. Bob shares tips and tricks about SEO placement and different uses of marketing to build your multi-channel program. Bob and Jason also discuss the customer experience and the importance of building platforms designed around their thoughts.

Key Takeaways:

[2:15] Bob opens with a quick explanation of the customer journey online.

[3:30] What are some ways to drive traffic to your website?

[4:00] Explaining affiliate marketing for online traffic.

[7:45] Pros/Cons of long copy vs. a short copy.

[10:45] Bob goes through credibility with web design.

[14:00] SEO should be stronger set on the main site, and the sales aspect should be saved for the microsite.

[15:00] The best marketers have integrated multi-channel programs or campaigns to grow their visibility.

[16:45] When a potential customer is on your site, they either buy the product or leave. Make sure you capture their name and email address.

[18:30] Bob's fundamental tips on how to be a good copywriter.

[21:15] Why are sales letters so long?

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