About this episode
Preface: The Positioning Manual for Technical Firms by Philip Morgan 01:20 - Identifying the “Who” 06:16 - Providing Added Value 10:39 - Identifying Potential Clients and the Ideal Target Market 27:41 - Showcasing Demonstrated Skill and Being Accessible 34:19 - Narrowing It Down 36:55 - Communication Tactics 42:51 - Takeaways Picks This American Life Episode #569: Put a Bow on It (Reuven)
Steal the Show by Michael Port (Jonathan)
MONEY Master the Game: 7 Simple Steps to Financial Freedom by Tony Robbins (Chuck)
The Positioning Manual for Technical Firms by Philip Morgan (Chuck)
Steal the Show by Michael Port (Jonathan)
MONEY Master the Game: 7 Simple Steps to Financial Freedom by Tony Robbins (Chuck)
The Positioning Manual for Technical Firms by Philip Morgan (Chuck)
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