173. Daniel Tal Mor, CEO of Lumen

Today, I'm joined by Daniel Tal Mor, CEO of Lumen, makers of a breathalyzer device used to monitor and improve users' metabolic health.

Aspiring to help people achieve better health through data, Lumen's breathalyzer and connected app democratize the "gold-standard" in metabolic measurement typically reserved for elite athletes.

In this episode, we discuss the company's breathalyzer for hacking metabolism, Lumen's recent $62M funding round, and the concept of metabolic flexibility.

In this episode, you'll learn:

• Metabolism's role in weight, energy, and performance management
• Lumen's product roadmap after closing its Series B
• Daniel's vision for the future of personalized nutrition and well-being

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Chapters:
(00:00) Introduction
(01:05) Daniel's background and about Lumen
(02:36) Lumen's breathalyzer
(04:05) Measuring metabolism by analyzing breath
(07:50) Lumen's product journey
(11:17) Selling products and subscriptions 
(14:31) Subscription business model
(17:08) Impact of economic recession in wellness 
(22:11) Lumen's technology
(29:40) Metabolic flexibility
(32:06) Lumen's innovation
(37:35) Conclusion