#17 – Building a content machine – Part 1 (Casey Means & Mike Haney)

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels.

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Their individual paths and experience with content have formed a strong lens for execution. Haney, (as he’s referred to internally), joined Levels with decades of experience as an Editorial Director. Casey joined Levels as a formally trained Medical Doctor.

Together, they produce content from a scientific perspective, and take an editorial approach for distribution.

Through this, they’ve established the Levels Blog as one of the most credible sources of content about metabolic health in the world.

In Part 1, Haney interviews Casey about her approach to building Content at Levels.

Links Discussed in Episode

Head of Content – Role Description

Disease Reversal Digest: Issue 4-Summer-2020

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(06:05) - From medical humanities to Levels
(11:07) - Using content to build trust
(14:13) - A literature review on blood glucose
(15:52) - Generating traffic
(20:01) - Starting with an editorial approach
(21:44) - The proof is in the numbers
(27:09) - People are spending time reading the articles
(31:03) - Creating connection
(40:24) - Scaling from a writer to a content manager
(57:42) - The future of Levels content

Transcripts & Show Notes