169. Make Your STR Pop With Design, Decor & Staging

Good design is an example of “ONE thing” that will help your listing stand out. Implementing professional staging and unique decor in your short-term rental can lead directly to more bookings and higher revenue.

Gone are the days of just throwing a rental together and hoping for listings. The industry is getting more competitive as boutique hotels and experience stays are gaining popularity. Focusing your short-term rental around good design principles is a near guarantee for success in the competitive STR landscape.

Tips for design in your STR:

1. Use wallpaper (temporary or not) to create a bold accent wall
2. Don’t skimp on the often-overlooked elements like light fixtures and live plants
3. Save money on artwork by getting printables on Etsy and printing & framing it yourself
4. Create timeless backdrops like subway tile and white walls which give you freedom to adapt your listing over time without turning it into a construction project

Are you an aspiring designer, or know someone who is? Reach out to us on Instagram!

Resources:

• See us in Las Vegas for RESACON: Real Estate Staging Association, July 21-23
• Design Files: interior design business software
• #STRShareSunday: @EverwoodsGroup

Thanks for Visiting is produced and published by Crate Media.

Mentioned in this episode:

Minoan | Minoan helps short-term rentals and boutique hotels enhance their appeal with their customizable, curated retail platform.

Minoan | Visit MinoanExperience.com and tell them TFV sent you!

Join us for our live Get More Bookings Bootcamp.

Breezeway | Go to breezeway.io/tfv to claim your free implementation when you start a Breezeway account.