#168: Social Media | How to Make Instagram Work for B2B with Jenn Herman
About this episode
Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships.
Jenn and Dave cover:
- Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active users
- How to create educational content for Instagram to build trust
- Why you need to tailor your content for Instagram and your audience specifically
Timestamps
- (00:00) - - Intro to Jenn
- (06:51) - - Setting Goals for B2B Brands for Instagram
- (10:28) - - Adapting Content Strategy for Instagram
- (12:22) - - Focusing on Quality Over Quantity
- (15:28) - - Using Educational Content to Build Your Brand
- (20:20) - - TikTok Experts vs Short Form Video Experts
- (24:31) - - TikTok, Instagram, and Content Unique to Platforms
- (27:29) - - How to Use Instagram Carousels
- (30:55) - - How to Use Instagram Highlights
- (33:26) - - Strategies to Find Underpriced Attention
- (35:44) - - Aligning Brand Image with Social Media Presence
- (39:43) - - Understanding Reach Metrics
- (42:22) - - Revisiting and Optimizing LinkedIn and Instagram Strategies
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