164 FS Teaching and Learning Courses with Breanne Dyck

Check out RailsClips and RemoteConfs!   01:14 - Breanne Dyck Introduction

• Twitter
• My Name Is Breanne: Master the Business of Teaching Online

02:13 - Transitioning: Contracting => Teaching Courses

• Content Marketing

05:59 - Structuring Content

• Deep vs Wide Business Model

10:19 - Where do you start? 13:05 - Getting Results

• Levels of Mastery
  • Surface-Level Learning
  • Higher-Level Mastery
• Badass: Making Users Awesome by Kathy Sierra
• Spectrum of Confidence/Competence     
  • The Backwards Brain Bicycle

24:15 - Setting People Up to Succeed

• Pilots, Alpha and Beta Phases
• Outcomes and Objectives
  • 80/20 Rule (Pareto Principle)    

33:57 - Should I charge for pilots? (Pricing)

• Ramit Sethi

35:39 - Experimentation > Textbook/Traditional Learning 43:22 - Selecting Content For Your Course

• The 5 Whys Technique
• Don't Make Me Think: A Common Sense Approach to Web Usability by Steve Krug

52:50 - Getting and Keeping People Interested in Your Courses Through Completion

• Massive Open Online Course (MOOCs)
• Passive Participants
• The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
• Planning For Success

Picks The Art of Outbound Lead Generation by Blair Enns (Eric)
Is Positioning Professional Services Different Than Products? Al Ries Explains (Eric)
Badass: Making Users Awesome by Kathy Sierra (Eric)
remoteconfs.com (Chuck)
God (Chuck)
Jesus Christ (Chuck)
The Church of Jesus Christ of Latter-day Saints (Chuck)
Brain Rules (Updated and Expanded): 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina (Breanne)
Brilliance by Design: Creating Learning Experiences That Connect, Inspire, and Engage Kindle Edition by Vicki Halsey (Breanne)
Quiet Power Strategy by Tara Gentile (Breanne)
Your Perfect Participant: Unlock What Buyers Want & Need From You by Breanne Dyck (Breanne)