162 FS Restructuring An Agency with Matt Inglot

01:23 - Matt Inglot Introduction

• Twitter
• Tilted Pixel
  • @tiltedpixel
• Freelance Transformation
  • Podcast

02:22 - Transitioning (Mistakes Made)

• Scaling
• Generalization
• Fixed Overhead

04:13 - Specialization, Positioning, and Targeting Clients and Customers

• Virtualization

08:30 - Pivoting to Being a Remote Agency

• Getting Clients
  • Networking and Referrals
  • Inbound Marketing
  • Direct Outreach

13:34 - Running a Remote Team

• Contractors, Subcontractors

16:55 - Company and Team Identity

• Adding Overhead

26:57 - Scale 28:10 - Pricing and Billing; Recurring Revenue 30:18 - Recurring Services

• Campaign Management
• SEO
• Building Email Marketing Services

31:16 - Prompting Change in a Business 34:52 - Specialization (Cont’d) 39:49 - Being a “Web Agency” / Calling Yourself ____ 49:05 - Choosing a Niche Picks aText (Jonathan)
Amy Cuddy: Your Body Language Shapes Who You Are (Eric)
Sonic Pi (Chuck)
Freelance Transformation (Matt)
Kirk Parsley: America's Biggest Problem | TEDxReno (Matt)