159 FS Email Marketing with Rob Walling

01:47 - Rob Walling Introduction

• Twitter
• GitHub
• Blog
• Startups For the Rest of Us
• MicroConf
  • @MicroConf
• Drip
  • @getdrip

02:46 - Rob’s Background in Email Marketing

• Rob Walling: The Number One Goal Of Your Website @ Business Of Software 2010

04:32 - Email Marketing ≠ Spam

• Personalization
• Small vs Large Companies

10:07 - Drip Features

• Tagging
• Targeted Emails

14:25 - Templates 19:20 - Best Practices    

• Email Capture Forms Everywhere
• Autoresponders
• Lead Scoring
  • Eric's Mailing List

25:58 - Frequency and Growing Your List

• Patrick Mckenzie
• Software by Rob
• James Clear

29:01 - Exclusivity

• Permalinking
  • Nick Disabato P
• Public, But Not Visible
• Social Shares

35:20 - Updating Content

• Michael Port

40:06 - Vanity Metrics 46:07 - List Segmenting

• NeverBounce

52:04 - Lead Magnets (Opt-in Rewards)

• Clay Collins

Picks Saas Marketing Essentials by Ryan Battles (Rob)
Bloxels: Build Your Own Video Games with Blocks by Pixel Press (Rob)
Circa Notebooks from Levenger (Jonathan)
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port (Jonathan)
Content marketing isn’t the dirty word you think it is (Eric)
LEGO Mindstorms (Reuven)
Brixton Brothers Books (Reuven)
Pleco (Reuven)