About this episode
节目介绍
课代表划重点
【知识分享】1. 网红和明星有什么区别？为什么越来越的网红也都开始演戏、拍综艺了？
2. 从经济学角度来看，网红这门生意背后的商业逻辑是什么？素人一夜成名是科学的吗？
3. 直播带货为何会在近几年引爆电商市场？为什么在直播间，更容易剁手？
4. 明星下场直播带货和明星代言产品，哪个效果更好？背后有什么区别？
5. 在未来直播带货行业还能吆喝得动吗？
【观点讨论】
在直播间剁手消费就是非理性的冲动行为吗？——是 vs. 不是
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