#149 Say Goodbye To Comparisonitis!

Not only is comparisonitis a real word (we checked!), it’s a word you want to avoid at all costs.

Why?

Because instead of creating a business by design - one which they love and attracts their ideal clients - the VAs we see stuck in a vicious cycle of comparing themselves unfavourably to others in the industry, unsurprisingly end up with a cookie-cutter business that gets lost in the crowd.

And when there is nothing unique about your business … is it really your business? Or does it actually belong to the VA down the road you’ve accidentally ended up copying?

In this episode you’ll learn:

• The danger zone of ‘market research’ and how to avoid it.
• How comparing herself to other VAs almost derailed Sam’s own VA business.
• Why you don’t want to be a cookie-cutter VA.

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Sam + Jo xo