#131: Inside Exit Five | LinkedIn Personal Page vs. Company Page, Marketing Generalist vs. Specialist

In this new regular segment of the podcast, Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover

• Whether you should focus on the company or personal LinkedIn pages
• What the CEO can do to grow their LinkedIn profile
• When it's acceptable to be a marketing generalist, and when you should specialize
• Why money matters in relation to career happiness

PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at [email protected], and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)

Timestamps

• (00:00) - - Intro
• (03:47) - - Company or Personal LinkedIn page
• (07:27) - - How to Maximize Your Personal Brand on LinkedIn
• (10:25) - - CEO Interviews for LinkedIn Posts
• (16:54) - - Writing Frequency Recommendations
• (20:37) - - Marketing Generalism vs. Specialism
• (24:18) - - Balancing Recognition and Compensation in the Workplace
• (28:52) - - Empowering Employees: Advocating for Fair Compensation.
• (33:54) - - Dealing with Workplace Frustrations and The Bigger Picture

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get on the waitlist for their new MCP server by clicking here. 

Compound Growth Marketing - A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit compoundgrowthmarketing.com and tell them Dave sent you.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more