119. Why Small Interior Design Projects Might Be Your Biggest Opportunity

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Are you turning away small projects because they don't seem profitable enough?

You may be missing one of the biggest opportunities in your business.

In this episode, I challenge the common belief that designers should only pursue large, full-service projects. Instead, I explain why evaluating the client—not just the project—can lead to stronger relationships, more repeat business, and greater long-term profitability.

We also dive into customer lifetime value, profitable entry offers, scope management, and how to create a business that grows through relationships rather than constantly chasing new leads.

In This Episode, We Cover:

•  Why small projects aren't always small opportunities 
•  The difference between hiring the project and hiring the client 
•  Understanding customer lifetime value in an interior design business 
•  How to create profitable entry-level design services 
•  Why scope growth isn't always scope creep 
•  Building contracts that support additional services 
•  Creating repeat clients instead of constantly finding new ones 
•  The mindset shifts that lead to sustainable business growth 

The goal isn't simply to book bigger projects.

It's to build relationships that create value for years to come.

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