
About this episode
Trung does a deep dive on the 2007 iPhone launch. He discusses Apple’s design process, the iconic iPhone Keynote, what was the first killer app?, why Jobs hated the App Store, the history of multi-touch, Gorilla Glass and much more.
Timestamps:
(00:00:00) - Intro
(00:07:07) - The Convergence of Technology Theory
(00:09:58) - The Fragility of Ideas
(00:15:11) - iPhone Background
(00:18:51) - iPhone's Success by the Numbers
(00:21:06) - The iPhone Development Story
(00:27:40) - Multi-touch Story
(00:42:43) - Apple's Previous Phone Project?
(00:46:08) - The Grind of Building the iPhone
(01:04:22) - The Inside Story of the Iconic iPhone Keynote
(01:07:00) - The Carrier Deals
(01:07:57) - Why Steve Hated the App Store
(01:11:18) - How to build trust with you end-user
(01:13:29) - Gorilla Glass Story
(01:21:16) - Summarizing the iPhone Story
(01:27:42) - Awards and Biggest Lessons
What Is Not Investment Advice?
Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.
Watch + Subscribe on Youtube:
Listen into our group chat on Telegram:
https://t.me/notinvestmentadvice
Let us know what you think on Twitter:
Follow NIA on social media:
Instagram: https://www.instagram.com/notadvicepod/
Facebook: https://www.facebook.com/profile.php?id=100089813414522
TikTok: https://www.tiktok.com/@niapodcast
Links Mentioned:
The iPhone's Success by the Numbers
Hosted on Acast. See acast.com/privacy for more information.
Get every episode summarized
Each time Not Investment Advice publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Not Investment Advice

265: Adobe vs. Figma vs. Canva vs. Claude Design
Not Investment Advice

264: Breaking Down Apple’s Tim Cook Era (Wins & Losses)
Not Investment Advice

263: Claude Mythos, The Clipping Economy & Anthropic’s $30B vs. OpenAI’s $25B (?...
Not Investment Advice

262: AsiaMaxxing, Jack at Art Basel Hong Kong, Trung in Tokyo & Japan Twitter
Not Investment Advice