#110: Community | What Does B2B Community Building Look Like? With Stories from Exit Five, Zapier and Zendesk
About this episode
Community is a largely misunderstand tactic in B2B marketing. In this episode, Dave is joined by Carly Moulton (Head of Customer and Community Marketing at Zapier) and Adam O'Donnell (Startup Partnerships at Zendesk) to talk about how each of their businesses is leveraging community for company growth. They discuss:
- What community looks like at Zapier, Zendesk, and Exit Five (goals, tactics etc)
- How to nurture community without being "salesy"
- Finding the perfect level of specificity in audience/interest
- Where community sits in the org
- And how to inspire self-sustaining activity in the community
We hope you enjoy.
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.
Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get on the waitlist for their new MCP server by clicking here.
Compound Growth Marketing - A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit compoundgrowthmarketing.com and tell them Dave sent you.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
Get every episode summarized
Each time The Dave Gerhardt Show (from Exit Five) publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Dave Gerhardt Show (from Exit Five)
Customer Marketing Deep Dive
The Dave Gerhardt Show (from Exit Five)
How CMOs Are Deploying AI Across Marketing
The Dave Gerhardt Show (from Exit Five)
Build a Better B2B Growth Engine with Uzair Dada from Iron Horse
The Dave Gerhardt Show (from Exit Five)
Claude Code for B2B Marketers (with Corey Haines)
The Dave Gerhardt Show (from Exit Five)