103: How To Monetize A Tiny Audience with Ina Coveney

Ever wondered how you can make your business work when you only have a tiny audience online?

I have.

When I first started my business I was desperate to build my audience on social media. I threw myself headfirst into training focused on growing my followers, thinking that I could only achieve success if I had thousands of them.

But guess what…it doesn’t hinge on that!

This week’s guest is a PRO when it comes to this subject. Ina Coveney is a business coach and host of The Global Phenomenon Podcast. She helps up-and-coming online coaches monetize their tiny audience through organic lead generation strategies before they invest time and money in audience growth. 

Ina reached 6-figures in her business before ever cracking 1,000 followers on any of her platforms, and her mission is to help coaches do the same.

When we think about engagement it comes down to likes, shares and follows. 

In reality, these may be feeding the algorithm, but it’s the real engagement that counts – the stuff you can control. 

Conversing in comments. 

Jumping into the DMs with true, organic conversation that isn’t just focused around selling – that’s where you get the opportunity to get to know your followers better.

And don’t forget that offers matter! It needs to be clear to your audience what you can do for them, and they need to see you are delivering on your promises.

In this episode Ina shares her wisdom on;

>> The value of getting to know your followers – even the lurkers!

>> Sales coins: engagement vs content

>> Starting non-icky conversations with your followers

>> Avoiding the ‘feed friendzone’

>> Types of engagement that give the biggest bang for their buck!

It takes time to delve into your follower list and truly engage with the people within it, but when you give so much time to content creation, your engagement needs to match that to truly get the best out of it. Why not start a habit of engaging today?

Enjoy the listen!

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Find Ina over on Instagram and check out her 100 Engagement Post Ideas: 100postideas.com

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I'm currently looking for 2 ambitious coaches who want to get clarity on their brand messaging so they can attract ideal clients in the next 30-90 days. If that's you, DM me on Instagram (@iamjo.ingram) the word "CLIENTS" and I'll share the deets. 

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